The BBA Program

The BBA Program



The Bachelor of Business Administration (BBA) program is a campus based program offered with a view to impart in-depth knowledge and broad understanding of the basics of management. The program focuses on various areas of management and also equips the students to pursue MBA program in due course or pursue professions commensurate with the degree.

Duration
Three Years

Eligibility
Pass in 10+2 with aggregate of 40% and above (any discipline).

Final year students awaiting results can also apply.

Program Structure
The BBA program consists of 36 courses covered in six semesters spread over three years. Students are also required to do summer internship after completion of Year 1 and Year II respectively.

During 5th and 6th semester, students are exposed to elective courses in their respective field of specialization. The actual offering of electives will however, depend on optimal number of students opting for the same.

Electives

Sales Management; Advertising and Sales Promotion; Working Capital Management; Life Insurance; General Insurance; Services Marketing; Marketing Research; Bank Management; Database Management Systems; Capital Markets; Investment Management; Insurance Management; Disaster Management.

Humanities Electives:
Dynamics of Social Change; Main Currents of Modern History; Introductory Philosophy; Introductory Psychology; Symbolic Logic; Modern Political Concepts; Contemporary India; Heritage of India; Comparative Religion; Current Affairs I; Current Affairs II; Environmental Studies

Program Structure
Year I
Semester-I Semester-II
English Language Skills - I English Language Skills - II
Financial Accounting - I Financial Accounting - II
Business Statistics Quantitative Methods
Managerial Economics - I Managerial Economics - II
Introduction to computers Computer Programming
Principles of Management Introductory Psychology
Summer Project - I
Year II
Semester-III Semester-IV
Technical Report Writing Operations Management
Business Law - I Business Law - II
Financial Management Marketing Management - II
Marketing Management - I Marketing Management - II
Marketing Management - I Human Resource Management
Organizational Behavior Consumer Behavior
Soft Skills - I Soft Skills - II
Summer Project - II
Year III
Semester-V Semester-VI
Entrepreneurship Management Information Systems
Project Management International Business
Business Environment Money, Banking & Financial Markets
Business Strategy & Policy Environmental Studies
Elective - I Elective - III
Elective - II Elective - IV

The program structure is subject to periodic review